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Privacy Policy

This privacy policy sets out how Wenzel’s the Bakers Ltd. of Sunley House, Olds Approach, Watford, WD18 9TB uses and protects any information that you give Wenzel’s when you use this website or contact us via phone, email or in person.

Wenzel’s is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, when using this website, for example when completing a contact form message, or purchasing a cake or food platter, then you can be assured that it will only be used in accordance with this privacy statement and will only be used for the purposes for which you consent.

Wenzel’s may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 20 May 2018.

What we collect and what we do with the information we gather

We will only collect information about you if you willingly provide it. The information you provide which is about you is referred to as personal information.

There are 5 main ways you might choose to supply us with your personal information on this website:

1) While making a purchase from our online shop, we will collect your name, email address, phone number, company name (if relevant) and postal address for the purposes of fulfilling your order. We will not use this information for communicating with you beyond that purpose unless you also give us permission to stay in contact to hear about offers, news etc by ticking the checkbox at the end of the checkout process.

If you do consent to stay in contact, we will use your information to send you occasional emails and you will be free to unsubscribe at any time.

We do not collect or process any credit or debit card information on this website. This is handled by our payment gateway Elavon. They will take steps to protect your information and have their own Privacy Policies and Terms & Conditions which you can review on their website at https://www.elavon.co.uk/cookie-policy-and-privacy-pledge.html. They are certified by all the major card issuers to handle or hold details securely

2) While setting up an account with us while making a purchase, we will collect some or all of the above personal information (name, email address, phone number, company name (if relevant) and postal address) and store it securely in the website;s. This is collected for your convenience in making future purchases – e.g. you won’t need to enter your contact details and address each time you place an order and you can review past orders.

3) While filling in a contact form to ask us a question or give feedback, we will collect your name, email address, phone number and company name (if relevant). We use this information to respond to your enquiry. It will only be used for that purpose unless you also give us permission to stay in contact to hear about offers, news etc by ticking the checkbox at the end of the form.

If you do consent to stay in contact, we will use your information to send you occasional emails and you will be free to unsubscribe at any time.

4) While entering a competition, we will collect your name and email address for the purposes of notifying you if you win a prize. It will only be used for that purpose unless you also give us permission to stay in contact to hear about offers, news etc by ticking the checkbox at the end of the form.

If you do consent to stay in contact, we will use your information to send you occasional emails and you will be free to unsubscribe at any time.

5) While applying for a job with Wenzel’s we will ask for your name, contact details and address. We will also ask you to submit your CV and/or covering letter. All of this information is stored securely: firstly in our email system and then secondly within our internal IT network and not stored online.

If we proceed with your application, you will be asked to supply further information on accepting a job with Wenzel’s including your proof of the right to work in the UK and your bank account details (for paying your wages). These details are treated with the highest levels of confidentiality and stored securely.

Who will your information be shared with?

Your personal data will not be sold or shared with any third parties.

We will use the information within Wenzel’s for the purpose it was intended – e.g. to respond to your enquiry or to dispatch your order. The information will be shared with the minimum amount of people necessary – e.g. enquiries go directly to our customer service team. Orders go directly to the bakery and to the shop you have chosen to collect your order from. Job applications go directly to the HR Manager.

In the rare event that it would be useful to pass your personal data to third parties, e.g. if you would benefit from speaking to one of our partners, you will be contacted in order to give your positive consent for this purpose.

The only other time your personal data could shared if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply our terms of use on this website and other agreements.

How long will we retain your information

We will retain your personal data for no longer than is necessary and in any event no longer that 12 months from the receipt of an enquiry. Following this period all personal data will be deleted.

We will hold details of online shop orders offline for 7 years to comply with our tax reporting requirements.

If you choose to opt-in to receive further communications from us, we will hold onto your data for the purposes of sending you those communications. You are free to choose to opt-out at any time and at that point we will delete your data.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical and electronic procedures to safeguard and secure the information we collect online.

These structures include use of an SSL certificate to encrypt information going to and from the website, regular clearing off of personal information held on the website, use of secure email accounts and using strong passwords for the website, which are changed regularly.

Messages sent through contact forms such as job applications are not stored online. When you fill in a contact form, the information is emailed directly to us and is not recorded on the website.

Online order information is stored on the website, but is cleared off regularly in the event of you not making a purchase in the last 12 months or if you do not create an online account. If you do create an account, your order details and contact details will be stored securely in the website for your convenience in making future orders and reviewing past orders and will remain unless you choose to close your account.

Name and email details are stored online in a secure external system (Mailchimp) for those customers that choose to join our mailing list.

What other information we collect and how we use cookies

A cookie is a small file which is placed on your computer’s hard drive when you access a website. The file is added and the cookie(s) helpsto support the functionality of the website. We use cookies on this site to:

  • Analyse web traffic – We collect information about which pages are visited, how long you spend on the page, which links you click and what you searched for to arrive on the site. This helps us analyse data about web page traffic and improve our website. This information is anonymised and is not connected to any personal information about who you are, only what you do on the site.
  • Remember what items you may have added to your shopping basket as you move from page to page or if you add items to your basket and then return to the website on another day.
  • Remember whether you are logged in if you have created an online account.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not and to provide a seamless experience when you are shopping on the site.. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

How do you access your data?

You have the right to access information held about you. If you would like to know what data is held about you, or if you would like to amend or delete any information held about you, please send us a message through our Contact Us page.